I founded Hygge Tutoring, a nonprofit dedicated to providing free tutoring for BIPOC and low-income students, with the vision of making education more accessible worldwide. What began as a small initiative quickly grew into a movement—thanks to strategic marketing through partnerships, community-building, PR outreach, and social media campaigns. These efforts allowed us to expand into 12 U.S. states and, most impactfully, provide learning opportunities for girls in Afghanistan after the Taliban takeover in 2021.
Donation Campaign to Afghanistan Youth Leaders Assembly
Objective: Raise enough money to support learning for Afghan girls during the Taliban takeover in 2021.
What I Did:
• I created a set of graphics like the one shown above and posted them across our social media platforms
• The graphics showcasing the story and mission of Afghanistan Youth Leader's Assembly, moved people to donate through GoFundMe
Result:
• We raised nearly $1000 in one week
• Funds raised, helped over 50 Afghan girls learn!
Expansion Campaign for Hygge Tutoring
Objective: Garner enough volunteers and directors to continue providing free tutoring!
What I Did:
• Designed a set of flyers that would be posted around different community spaces, schools, and on our social media platforms.
• Gained exposure in different local news sources across the different states Hygge Tutoring had branches in
• Got involved / tabled in city-wide events
• Tinker with SEO and design a website!
The Result:
• Recruited over 100 volunteer tutors (high school students)
• Recruited over 100 volunteer tutors (high school students)
• Set up Hygge Tutoring locations in 12 different U.S. States
• Partnered up with over 100+ schools
• Reached over 10,000 students
