Her Campus Magazine
As the PR and Marketing Director for Her Campus Magazine, I spearhead the promotions of multiple brand partnerships annually.
Brands I have Campaigned With:
• Sol De Janeiro
• Hero Cosmetics
• Garnier
• Valentino
• La Roche Posay
• Elemis
Sol De Janeiro Campaign
Objective: Help Sol De Janeiro launch their new body butter scent: Delicia Drench
What I Did:
Event marketing & Social Media Marketing
• Directed the launch of the event on social media (posted stories, posts, and reels–see example post on left).
• My partnership launch led to a 50 + student turnout at the event which I spearheaded and designed.
• Engaged cohesive branding of Her Campus and Sol De Janeiro for the event: Sol De Janeiro and Her Campus color palettes, typography, tone for decor, banners, posters, and social media posts
Reels for the Sol De Janeiro Campaign
Garnier Campaign
Objective: connect the Garnier brand with the UW community.
What I Did:
• Launched the partnership on social media featuring volunteer UW students and iconic UW locations (i.e. Suzzallo Library aka Harry Potter Reading Room)
• Spearheaded a branding / aesthetic conscious promotional event of Garnier Micellar Cleansing Water and gave out over 40 products to UW students
Elemis Campaign–Reels
Sample Posts I Created for the Her Campus Instagram Feed: the Her Campus brand is heavily reliant on visual aesthetics, as a big aspect of the magazine serves as lifestyle inspiration.
